Meghan's Jam Brand Fails to Impress Netflix

Sources at Netflix have indicated that the streaming giant was not satisfied with Meghan Markle's As Ever brand, a venture that includes jams, candles, and flower sprinkles. Reports suggest that customer engagement was minimal, and the brand's offerings did not fit with the established appeal of Netflix's flagship shows.

Despite initial considerations, Netflix did not proceed with selling As Ever products in their physical stores, citing a lack of market appetite. This marks a significant divergence from expectations, as the partnership, launched about a year prior, was intended to be a more integrated venture.

This development comes as Meghan Markle assumes complete control of her As Ever brand, with claims that she felt Netflix was too 'cautious.' Experts view this split as a harsh blow to her commercial aspirations, potentially jeopardizing future large-scale brand collaborations.

This situation also reflects ongoing challenges with other projects under the Archewell Productions deal, such as the film adaptation of 'Meet Me at the Lake,' which has been in development for over 2.5 years without materializing.