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NBCU Reclaims Pilot Process for Hit Show Discovery
24 Apr
Summary
- NBCUniversal revives pilot process to discover new hit shows.
- Multigenerational co-viewing is key for NBCUniversal's strategy.
- Versant Media spinoff streamlines NBCUniversal's focus.
NBCUniversal is re-emphasizing its pilot process, a strategy that was instrumental in identifying previous successes. Pearlena Igbokwe noted that making pilots allows for the discovery of potential hit shows and the assessment of their translation from script to screen. This approach was crucial in developing series like 'The Blacklist,' which ran for ten seasons.
Furthermore, the company is prioritizing multigenerational co-viewing, seeking content that appeals to a wide range of age groups. Events like the Olympics and shows such as 'The Voice' exemplify this focus, aiming to cultivate future audiences. The recent January spinoff of Versant Media has streamlined NBCUniversal into a more focused entity.
This leaner structure improves collaboration between NBC and Peacock, enabling better cross-promotion of franchises. The contrasting viewership demographics for 'Law & Order: SVU' on NBC (median age 67) versus Peacock (median age 45) illustrate the company's success in reaching distinct audiences. NBCUniversal also leverages Peacock for exclusive live sports and original content, like the successful limited series 'All Her Fault.'
