Nawazuddin: Paid PR is Bollywood's 'Strange World'

Actor Nawazuddin Siddiqui has candidly discussed the alarming rise of paid negative public relations within the Bollywood film industry. He described the current trend as being at an "extreme," suggesting that audiences are witnessing an unprecedented level of manufactured controversy and praise.

Siddiqui voiced his concern over the industry's superficiality, noting that individuals can now pay small groups to artificially inflate an actor's perceived talent. He questioned the audience's discernment, stating that paid endorsements are readily accepted as genuine acclaim.

He believes that while this phase of industry negativity may persist for some time, a more positive era will eventually emerge, where genuine talent is recognized without baseless animosity. Nawazuddin Siddiqui will next appear in 'Main Actor Nahin Hoon', directed by Aditya Kripalani.