Nandagovindam: Kerala's Viral Bhajan Sensation

Nandagovindam, a devotional music band from Kerala, has experienced a meteoric rise in popularity over the past two decades. Initially a traditional bhajan samithi, the group evolved its sound, incorporating popular film songs from the 1980s and 90s alongside classical devotional pieces.

This innovative fusion, spearheaded by lead singer Naveen Mohan and manager E P Unnikrishnan, gained significant traction during the Covid-19 lockdown when their performances were widely shared on social media platforms. Their engaging stage presence and ability to encourage audience participation create a unique concert experience.

The band's recent surge in popularity has led to performances attracting thousands of attendees in India and internationally, including in the UAE and Canada. This success has inspired other musical troupes to adopt similar performance styles, highlighting Nandagovindam's impact on the devotional music scene.