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Musk's Daughter Stars in Anti-AI Fashion Campaign
11 Sep
Summary
- Vivian Wilson stars in Desigual's 'Born to Disobey' campaign.
- The campaign features a robot, seen as a jab at Musk's AI.
- Wilson emphasizes resisting conformity and preserving human expression.
Vivian Jenna Wilson, the 22-year-old model and estranged daughter of Elon Musk, is the face of Desigual's fall 2026 "Born to Disobey" campaign. This new fashion venture, launched on 2026-09-11, features Wilson alongside a robot named DESI84, which struggles with tasks and exhibits unconventional behavior.
The campaign is widely interpreted as a critique of artificial intelligence and robotics, with the robot's struggles appearing to be a pointed reference to Musk's own AI endeavors, such as his company xAI and its humanoid robot, Optimus.
Desigual describes the campaign as embodying a free, rebellious spirit that refuses to conform to systems. Wilson's participation underscores themes of resisting automation and preserving human expression in an increasingly tech-driven world. This follows her runway debut in September 2025 and appearances for several designers.
Wilson has been open about her strained relationship with Musk, having not spoken to him since 2020. She has previously called him a "pathetic man-child" and expressed frustration with being associated with him. The public friction escalated in 2024 after Musk discussed Wilson's transition in a public interview.
