Home / Arts and Entertainment / Mukesh Khanna Slams SRK, Devgn for Surrogate Ads
Mukesh Khanna Slams SRK, Devgn for Surrogate Ads
19 Aug
Summary
- Mukesh Khanna criticizes actors for promoting Vimal Elaichi indirectly.
- He questions endorsements of products banned in Maharashtra.
- Khanna demands a public apology from the involved celebrities.
Actor Mukesh Khanna has voiced strong criticism against prominent Bollywood stars, including Shah Rukh Khan, Ajay Devgn, and Tiger Shroff, for their association with Vimal Elaichi advertisements. Khanna alleges that these endorsements serve as surrogate advertising, indirectly promoting Vimal Pan Masala, a product he claims is banned in Maharashtra.
In a video shared on Instagram, Khanna questioned the moral and ethical responsibilities of celebrities, particularly those considered role models. He expressed surprise at the delayed action by government bodies like the Maharashtra FDA, querying why such products were available in the market. Khanna also pointed out the significant financial incentives celebrities receive for endorsements.
He urged Shah Rukh Khan, Ajay Devgn, and Tiger Shroff to issue a public apology for their participation in what he deems a misleading advertisement. Khanna emphasized that influential figures have a duty to convey the correct message and avoid promoting products that could be harmful or restricted.
The controversy touches upon the broader issue of surrogate advertising, where products like elaichi or mouth fresheners are marketed under brand names linked to pan masala and tobacco, sparking public debate on indirect product promotion.
