What is MSNBC rebranding as?

MSNBC is rebranding as MS NOW, a new identity for the progressive cable news network.

Why is MSNBC rebranding?

MSNBC is rebranding as it splits from its parent company NBCUniversal, marking the end of its nearly 30-year-old cable news brand.

When will the MSNBC rebrand to MS NOW take effect?

The MSNBC rebrand to MS NOW will officially take place on November 15, 2025.

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MSNBC Rebrands as MS NOW, Marking Major Split from NBCUniversal

27 Oct

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Summary

MSNBC to officially rebrand as MS NOW on November 15, 2025
Rebrand comes as MSNBC splits from parent company NBCUniversal
Network plans large marketing campaign to introduce new brand

MSNBC Rebrands as MS NOW, Marking Major Split from NBCUniversal

In a significant shift for the cable news landscape, MSNBC is preparing to rebrand as MS NOW on November 15, 2025. This change comes as the progressive network officially splits from its parent company, NBCUniversal.

The rebrand marks the culmination of months of planning and collaboration across MSNBC's organization. MSNBC President Rebecca Kutler has informed staff that the network will be "facing it head-on" and that its success in the months and years ahead will depend on its "innovation and entrepreneurial approach."

The transition has been underway for some time, with MSNBC staff who previously worked for NBC News becoming full-time employees on October 6, 2025. Additionally, the network ended its shared newsgathering with NBC News just last week.