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MSG President: From Admin to Icon
6 Nov
Summary
- Josephine Vaccarello's career at MSG began as an admin assistant.
- She now oversees major venues like Sphere and Madison Square Garden.
- Vaccarello focuses on strong relationships with artists and teams.
Josephine Vaccarello, president of Madison Square Garden Entertainment, began her career as an administrative assistant at Radio City Music Hall in 1998. She has since risen to lead major venues, including MSG and the Sphere in Las Vegas.
Her leadership has facilitated historic artist residencies, such as Harry Styles' 30-night run at the Garden and U2's shows at the Sphere. Vaccarello emphasizes the importance of nurturing relationships with artists and their teams.
Recent successes under her purview include record-breaking attendance at the Garden in summer 2026 and diversified bookings at the Sphere. She is known for her calm, problem-solving approach during live events.
Vaccarello's vision aligns with MSG's chairman, Jim Dolan, focusing on innovative artist and guest experiences. She acknowledges the evolving landscape of live entertainment, including the rise of comedy and podcasts, and the increasing importance of social media engagement.
