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Stars Dazzle at M&S Sparks Digital Launch
15 Apr
Summary
- Celebrities gathered in London for the M&S Sparks digital launch event.
- The new loyalty program offers real money rewards for customers.
- Emily Atack highlighted M&S's affordability during the cost of living crisis.

On Wednesday night, a host of celebrities, including Natalie Cassidy, AJ Odudu, and Katherine Jenkins, gathered at 180 The Strand in London for the M&S Sparks digital launch. The event celebrated the introduction of a new loyalty program designed to offer customers real money rewards redeemable across all M&S sectors.
Notable attendees included the ageless Dame Joan Collins, 92, who looked glamorous in a silver satin blouse and grey coat, alongside her husband Percy Gibson. Also present were Frida Redknapp, Oliver and Emma Louise Proudlock, Samia and Sylvain Longchambon, and sisters Natalya and Jess Wright.