Home / Arts and Entertainment / Fragrance of Expression: Mrunal Thakur Joins Ramsons
Fragrance of Expression: Mrunal Thakur Joins Ramsons
7 Apr
Summary
- Mrunal Thakur appointed as the new face and brand ambassador.
- Ramsons aims to deepen emotional consumer connection with storytelling.
- The partnership targets young, digitally engaged individuals aged 22-40.
Ramsons Perfumes has appointed actor Mrunal Thakur as the face of its latest brand campaign, heralding a new era for the fragrance company. This collaboration underscores Ramsons' strategic evolution from a utility-focused brand to an evocative lifestyle entity.
The partnership emphasizes fragrance as a vital means of personal expression, aligning with the confidence and relatability of the modern Indian woman embodied by Thakur. She will champion the brand's portfolio, particularly the Exotica range.
This initiative aims to foster a stronger emotional bond with consumers, especially the 22-40 demographic. Ramsons seeks to solidify its mass-premium position by balancing aspirational appeal with accessibility.
The campaign will feature refined visuals and integrated storytelling across various platforms to enhance brand recall and consumer connection. This move aligns with Ramsons' broader strategy of brand-led growth and digital expansion.
Vrijesh Pandey, Group Chairman, expressed confidence that Thakur's authenticity will help Ramsons connect meaningfully with today's consumers in a contemporary manner.
Through this collaboration, Ramsons Perfumes intends to reinforce its image as a modern, stylish, and dependable brand that makes premium fragrance experiences attainable.
