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Bropi's Bold Vision: Movistar Plus Invests Big
18 Sep
Summary
- Movistar Plus plans to double its original Spanish series output.
- The company aims to invest €200 million annually in content.
- Movistar Plus prioritizes backing creators with unique voices.
Movistar Plus is set to significantly increase its investment in original Spanish content under the leadership of new content director Juan Andrés García Ropero, also known as "Bropi." The company announced plans to double its annual output of original Spanish series from eight to 16 titles by 2025-26, alongside an additional 10 titles through co-productions and licensing.
This expansion is backed by a substantial financial commitment, with reports suggesting a doubling of content investment to €200 million ($232 million) annually. García Ropero emphasized a strategy focused on supporting talented creators with distinct voices, rather than specific genres.
This approach has already yielded success, with series like "Many People Need to Die" driving viewership and new subscriber acquisition. Movistar Plus is also bolstering its film slate, with titles like "La Bola Negra" and "The Beloved" garnering international attention and awards, demonstrating the ambition for "event auteur movies."