Home / Arts and Entertainment / Movie Poster Icon Seiniger Dies at 87
Movie Poster Icon Seiniger Dies at 87
15 May
Summary
- Seiniger launched iconic movie ad campaigns for Jaws and Breakfast Club.
- He mentored illustrator Drew Struzan, launching his career.
- Seiniger received a lifetime achievement award in 1998.
The acclaimed advertising executive, known as the "Godfather of Movie Advertising," passed away at the age of 87. Throughout his illustrious career, he was involved in more than 2,500 major motion picture campaigns, leaving an indelible mark on Hollywood's visual landscape. His innovative approach and creative vision set new standards in film marketing.
Seiniger began his impactful journey by launching Seiniger Advertising in Los Angeles in 1970. He was behind the unforgettable poster for Steven Spielberg's "Jaws" in 1975, a campaign that solidified his company's reputation. Additionally, he played a pivotal role in launching the career of illustrator Drew Struzan, who became a celebrated figure in show business.
His extensive portfolio includes memorable campaigns for films such as "One Flew Over the Cuckoo's Nest," "The Rocky Horror Picture Show," "Poltergeist," and "Risky Business." In recognition of his significant contributions, Seiniger received the prestigious lifetime achievement award from THR's Key Art Awards in 1998. He was remembered for his vibrant personality and deep passion for his work and friendships.
