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Morgan Freeman's voice on London Underground
17 Mar
Summary
- Morgan Freeman's voice will be heard on Baker Street station's tannoy.
- Passengers are asked to 'mind the bap' instead of 'mind the gap'.
- Station signage will be transformed to celebrate Warburtons' 150th anniversary.
London commuters at Baker Street station will experience a unique auditory treat this Wednesday and Thursday, as Hollywood star Morgan Freeman lends his voice to the tannoy system. As part of a campaign for Warburtons, celebrating 150 years in business, the 88-year-old actor will deliver special bakery-themed announcements. Passengers on the northbound Jubilee line platform will hear phrases like 'mind the bap' instead of the traditional 'mind the gap.'
The station's iconic roundel signage will be temporarily transformed into giant crumpets, and select signs will read 'Bakers Street.' This collaboration with TfL aims to bring a smile to Londoners' faces during their daily commute. Chairman Jonathan Warburton expressed a desire to share Northern humor and bread puns, making Baker Street an ideal location for the celebration. Freeman joins a list of stars, including Olivia Colman and George Clooney, who have previously featured in humorous Warburtons campaigns, which often highlight the brand's history and commitment to quality baking.
