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Mirzapur Movie: Soundtrack Breaks Bollywood Norms
3 Sep
Summary
- Mirzapur: The Movie is the first Bollywood film album to use the 'Hear It First' music model.
- The soundtrack launched this week on Excel Music under Universal Music India.
- The movie is set to release in cinemas on September 4, 2026.
Mirzapur: The Movie is ushering in a new era for Bollywood music releases. This upcoming film will be the first to implement the 'Hear It First' model, a groundbreaking initiative by Universal Music India's Excel Music label. This strategy grants premium subscribers exclusive early access to the complete soundtrack before its general release.
Launched this week, the soundtrack's debut signifies a significant shift in how Hindi film music is consumed. Vishal Ramchandani of Excel Entertainment emphasized the importance of building a robust paid music ecosystem for the industry's long-term growth. This model aims to enhance value for artists and labels while providing subscribers with an incentive.
The film itself, produced by Excel Entertainment, is scheduled for a theatrical debut on September 4, 2026. It features a star-studded cast including Pankaj Tripathi, Ali Fazal, and Divyenndu, alongside new faces like Jitendra Kumar and Ravi Kishan, expanding the beloved Mirzapur universe.
