Home / Arts and Entertainment / Mijwan Turns 15: Couture Dreams Bloom in Rural India
Mijwan Turns 15: Couture Dreams Bloom in Rural India
26 Sep
Summary
- Mijwan Welfare Society celebrates 15 years of its fashion show.
- The event highlights Indian craftsmanship and empowers rural women.
- Shabana Azmi and Manish Malhotra lead the initiative's success.
The Mijwan Fashion Show marks its 15th anniversary on September 26, a testament to the enduring vision of Kaifi Azmi and the dedicated efforts of Shabana Azmi and Manish Malhotra. This prestigious couture showcase celebrates intricate Indian embroidery and craftsmanship, bringing national attention to the Mijwan Welfare Society.
Founded by poet Kaifi Azmi in his hometown of Mijwan, Uttar Pradesh, the organization initially focused on empowering rural communities through education and vocational training. His daughter, Shabana Azmi, expanded these initiatives after his passing, focusing on women's empowerment and financial independence.
Ace designer Manish Malhotra joined the cause in 2010, revitalizing the traditional chikankari embroidery. His collaboration with Mijwan artisans has since led to global recognition, including a debut at Paris Haute Couture Week. The annual fashion shows, featuring Bollywood A-listers, have become synonymous with luxury, raising funds and creating sustainable livelihoods for hundreds of women artisans.
