Jagger Heir Channels Rock Royalty in Retro Sunglasses Collab

In October 2025, 25-year-old Lucas Jagger, the youngest child of legendary Rolling Stones frontman Mick Jagger, stepped into the spotlight as the face of Revo's new collaboration with the iconic rock band. The limited-edition eyewear line, which launches as the first chapter in Revo's "Legends in Sound" series with Universal Music Group, fuses NASA-based lens technology with the Stones' signature style.

Featuring nine silhouettes named after Stones classics like "Gimme Shelter," "Start Me Up" and "Satisfaction," the collection reimagines archival shapes through a modern lens. For Jagger, the campaign shoot was more than just a family-adjacent brand tie-in - it was an opportunity to pay homage to his father's enduring influence on fashion and music.

"Historically, I think we've all been influenced by his my dad's style without realizing it," Jagger says. "Lately, we've found ourselves dressing the same way for events -- it's kind of cute." The younger Jagger curated a playlist blending new wave artists like PinkPantheress and The 1975 with his father's musical idols, like blues legend Freddie King, to set the tone for the shoot.

The campaign imagery reflects this mix of new and old, with Jagger posing in sleek, minimal environments offset by bold, vintage references that nod to his father's stage days. "It's about bringing The Stones' aesthetic forward," Revo CEO Cliff Robinson said in a statement. "Rolling Stones x Revo isn't just eyewear -- it's a wearable tribute to one of the greatest bands of all time."