Why did Michael Bay sue Cadillac?

Michael Bay sued Cadillac for $1.5 million, alleging they stole his creative ideas for a Super Bowl commercial after hiring and then dismissing him from the project.

What are the main allegations in Michael Bay's lawsuit against Cadillac?

The lawsuit alleges breach of contract and fraud, claiming Cadillac executives used Bay's conceptualized ideas for their F1 Super Bowl commercial without paying him.

How much money is Michael Bay seeking from Cadillac?

Michael Bay is seeking at least $1.5 million in compensatory damages, plus punitive damages, for the alleged theft of his work and breach of contract.

Home / Arts and Entertainment / Director Michael Bay Alleges Cadillac Stole His Super Bowl Ad Concepts

Director Michael Bay Alleges Cadillac Stole His Super Bowl Ad Concepts

7 Feb

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Summary

Bay claims Cadillac stole his advertising concepts for a Super Bowl commercial.
He seeks $1.5 million in damages for breach of contract and fraud.
Bay alleges Cadillac executives used his ideas after cutting him from the project.

Director Michael Bay Alleges Cadillac Stole His Super Bowl Ad Concepts

Director Michael Bay has initiated a $1.5 million lawsuit against Cadillac, alleging that the company stole his ideas for a Super Bowl commercial. Bay claims he was personally approached on November 28, 2025, to conceptualize, produce, and direct an advertisement for Cadillac's new Formula 1 racing team, aiming to capture the "most American director" persona.

Midway through the production, after significant effort from Bay and his team, the lawsuit states that Cadillac abruptly decided to "go in a different direction" and use someone else to complete the project. Bay alleges that Cadillac executives have since stolen his work and ideas without proper payment, characterizing the move as a deliberate attempt to obtain his vision at a reduced cost.