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McCarthy's Epic Super Bowl Ad: Telenovela Fun!
3 Feb
Summary
- McCarthy stars in an elf Cosmetics Super Bowl ad inspired by telenovelas.
- The ad features McCarthy learning Spanish for Bad Bunny's Halftime Show.
- McCarthy's daughters gained 'street cred' due to her role in the ad.
Actress Melissa McCarthy stars in e.l.f. Cosmetics' Super Bowl commercial, a playful nod to classic telenovelas. The ad's concept was inspired by Bad Bunny's own joke about non-Spanish speakers needing to learn the language before his Super Bowl LVI Halftime Show performance. In the commercial, McCarthy's character, "Melisa," wakes up with one day to learn Spanish for the big event, with the e.l.f. Cosmetics Glow Reviver Lip Oil being the key to her success.
McCarthy views the advertisement as a "love letter" to the Latinx community, which e.l.f. Beauty actively supports. The brand has partnered with Duolingo to offer Spanish-learning resources, a program McCarthy herself has utilized to improve her own language skills. She found the filming experience humorous, especially working with co-stars Nicholas Gonzalez and telenovela star Itatí Cantoral.
This e.l.f. Cosmetics spot, airing during the Super Bowl on February 8, has provided McCarthy with substantial "street cred" among her teenage daughters, who are fans of both the makeup brand and Bad Bunny. While her daughters were initially disappointed that she wasn't filming with Bad Bunny directly, McCarthy hopes to meet the talented artist in the future. The commercial, directed by Tim Heidecker, blends comedy, drama, and makeup promotion.
