What is Meghan Markle's 'As Ever' brand?

As Ever is a lifestyle brand created by Meghan, Duchess of Sussex, that offers a collection of products inspired by her love of cooking, entertaining, and everyday living.

When did Meghan Markle launch the 'As Ever' brand?

Meghan launched the 'As Ever' brand on April 2, 2022, after announcing her return to the lifestyle space in February of the same year.

What happened when Meghan Markle's 'As Ever' brand launched?

The entire product line of Meghan's 'As Ever' brand sold out in under an hour after the initial launch, with her raspberry jam selling out in less than 5 minutes.

Home / Arts and Entertainment / Meghan Markle's Lifestyle Brand 'As Ever' Announces Upcoming Product Launch

Meghan Markle's Lifestyle Brand 'As Ever' Announces Upcoming Product Launch

25 Oct

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Summary

Meghan Markle teased an announcement for her lifestyle brand 'As Ever' on October 28th
Her brand's entire product line sold out in under an hour after the April 2022 launch
Meghan's raspberry jam was especially popular, selling out in less than 5 minutes

In the lead-up to October 28th, Meghan Markle, the Duchess of Sussex, has been building anticipation for a new announcement regarding her lifestyle brand 'As Ever'. On October 24th, Meghan shared a video on her official Instagram account and the brand's account, featuring a number of lit, tapered candles and the date "October 28th" written in her signature calligraphy.

Meghan first teased the impending announcement on October 26th, sharing a video of herself walking in a sun-dappled orchard with the caption "As Ever..." and the same October 28th date. The brand, which Meghan launched on April 2nd, 2022, has already seen tremendous success, with the entire product line selling out in under an hour after its initial release.