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Meghan Markle's Lifestyle Brand 'As Ever' Announces Upcoming Product Launch
25 Oct
Summary
- Meghan Markle teased an announcement for her lifestyle brand 'As Ever' on October 28th
- Her brand's entire product line sold out in under an hour after the April 2022 launch
- Meghan's raspberry jam was especially popular, selling out in less than 5 minutes

In the lead-up to October 28th, Meghan Markle, the Duchess of Sussex, has been building anticipation for a new announcement regarding her lifestyle brand 'As Ever'. On October 24th, Meghan shared a video on her official Instagram account and the brand's account, featuring a number of lit, tapered candles and the date "October 28th" written in her signature calligraphy.
Meghan first teased the impending announcement on October 26th, sharing a video of herself walking in a sun-dappled orchard with the caption "As Ever..." and the same October 28th date. The brand, which Meghan launched on April 2nd, 2022, has already seen tremendous success, with the entire product line selling out in under an hour after its initial release.
Meghan's raspberry jam, in particular, was extremely popular, selling out in less than 5 minutes. The brand offers a range of home and entertaining products, including wildflower honey, crepe mix, and shortbread cookies. Meghan has described 'As Ever' as an extension of her long-standing love for cooking, entertaining, and everyday living.
As Meghan's team continues to evolve, with the recent departure of her 10th Head of Communications, the anticipation for the brand's latest product announcement on October 28th is palpable. Fans eagerly await to see what Meghan has in store for the next chapter of 'As Ever'.




