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Meghan & Harry's Projects Face 'Curiosity' Fade
22 Aug
Summary
- Documentary 'Cookie Queens' earned only half a million dollars worldwide.
- Netflix cut ties with the couple's As Ever brand due to headwinds.
- Experts note a decline in interest post initial 'curiosity' phase.

The Duke and Duchess of Sussex's various post-royal ventures are encountering significant headwinds, primarily attributed to a decline in public "curiosity." This was underscored by the recent global release of their documentary "Cookie Queens," which garnered just over half a million dollars, underperforming compared to other releases.
Consequently, Netflix has reportedly disengaged with their As Ever brand, signaling a cutback. Royal commentators observe that while the Sussex name initially generates attention, the couple struggles to translate this into sustained commercial success for their produced content.
This pattern was evident with the Netflix show "With Love, Meghan," which was canceled as ratings waned despite initial viewership driven by curiosity about the former royals' lives. The enduring challenge for the Duke and Duchess appears to be the creation of products and content that audiences genuinely care about beyond the initial intrigue.