Meghan & Harry's Netflix Friendship Endures

Meghan Markle and Prince Harry recently attended a Montecito gathering hosted by Netflix CEO Ted Sarandos and his wife, Nicole Avant. The event, celebrating "Beef" Season 2, saw the Duke and Duchess of Sussex socializing with notable figures including Katy Perry, Justin Trudeau, and "Beef" stars. This appearance occurs amidst reports of a strained relationship with Netflix, which confirmed in July 2025 that it would not be renewing its primary deal with the couple.

While the extensive partnership, reportedly valued at $100 million since 2020, has concluded, Netflix has opted for a multi-year "first look" agreement. Recently, the streamer also divested from Markle's lifestyle venture, "As ever." A Netflix spokesperson expressed support for Markle's independent endeavors, stating they are "glad to have played a role in bringing that vision to life." The "As ever" brand, launched in 2025 with a focus on home goods and lifestyle products, has experienced rapid growth and is now poised to continue its journey independently.

The "As ever" brand's initial product launch in April 2025 saw rapid sell-outs, despite some high price points. This launch followed the premiere of Markle's Netflix show, "With Love, Meghan," which aired two seasons and a holiday special in 2025. Although a third season has not been officially announced, the brand's independent trajectory signals a new phase for Markle's entrepreneurial pursuits.