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Mediawan's Global Expansion Strategy Revealed
30 Sep
Summary
- Mediawan utilizes diverse production models for project flexibility.
- Company offers gap financing and international sales support.
- French content quotas benefit Mediawan as a producer.
Mediawan Group, a major French media and entertainment company, is actively pursuing global expansion. At a recent industry event in Madrid, executives outlined their strategy, emphasizing creative independence and flexible production models.
The company utilizes diverse production and co-production approaches to cater to specific project requirements. Mediawan also offers gap financing, supporting producers with approximately a third of the targeted budget. Its Mediawan Rights division then handles international sales, providing a significant advantage to its affiliated production banners.
Furthermore, Mediawan benefits from France's regulatory environment, specifically the mandated 20-25% investment by global streamers in French content. This quota system provides a substantial boost to Mediawan's role as a producer.
Executives also highlighted the company's ability to collaborate with streamers for massive projects and engage in co-productions, citing an example with the BBC and HBO. This agile approach is crucial for navigating the ever-changing market.
The company, which comprises about 100 production firms across 15 countries, is also celebrating its 10th anniversary this year. Mediawan focuses on developing intellectual property to its maximum potential, exemplified by successful franchises like 'Miraculous' and 'Call Your Agent!'.
