Mediacorp Unveils Ambitious Microdrama Plan to Engage Global Audiences by 2025

In September 2025, Mediacorp, Singapore's national broadcaster, unveiled its ambitious plans to make 2025 the "year of microdramas." The broadcaster's chief customer and corporate development officer, Angeline Poh, announced that Mediacorp will roll out at least 10 microdrama titles across social and owned platforms by the end of the year.

Poh described the microdramas as a "new storytelling medium" for Mediacorp, one that will "immediately reach a regional, if not global audience." The push underscores the broadcaster's evolution from a traditional network into a multi-platform content and talent incubator. Mediacorp now reaches 96% of Singapore's adult population weekly across TV, radio, digital, and social platforms.

The broadcaster's global digital traction is also noteworthy, with its coverage of China's World War II Victory Day parade generating over 50 million views, and the U.S. emerging as its most engaged non-Singapore YouTube market. "We don't have a stake in the game, we're neutral. We're just telling it as it is. That speaks to a global audience," Poh said.

Mediacorp is also retooling its youth brands, with DJs livestreaming everyday life on TikTok and Instagram, and expanding its creator arm, which has signed 130 talents to date. The broadcaster is also exploring performance-driven partnerships with e-commerce and food brands, demonstrating its adaptability in the evolving media landscape.