How is Matthew McConaughey fighting AI deepfakes?

Matthew McConaughey has filed eight trademark applications to protect his voice and likeness from unauthorized AI simulation.

What are Matthew McConaughey's trademarks for?

His trademarks are intended to prevent AI applications from using his voice or image without his explicit consent and approval.

Can Matthew McConaughey sue over AI misuse?

Yes, his attorneys believe these trademarks could serve as a legal tool to take action against unauthorized AI use in federal court.

Home / Arts and Entertainment / McConaughey's AI "Fortress": Actor Trademarks Himself

McConaughey's AI "Fortress": Actor Trademarks Himself

16 Jan

•

Summary

Matthew McConaughey secured eight trademark applications for his likeness.
Trademarks aim to prevent AI simulation of his voice or image without consent.
These protections may serve as a legal tool against AI misuse in federal court.

McConaughey's AI "Fortress": Actor Trademarks Himself

Hollywood actor Matthew McConaughey has taken a significant legal step to safeguard his identity from AI-driven deepfakes by securing eight trademark applications for his likeness and voice. These trademarks, approved by the U.S. Patent and Trademark Office, are designed to prevent the unauthorized simulation of his voice or image by AI applications or users. The applications include specific seven-second and three-second video clips, as well as his famous catchphrase, "Alright, alright, alright."

McConaughey's legal team views these trademarks as a proactive tool to establish consent and attribution in an era where AI misuse is a growing concern. While not aware of current instances of his likeness being manipulated, they believe these protections offer a robust defense and a clear pathway to federal court for unauthorized use. This strategy is part of a broader trend among performers dealing with AI-generated fake content.