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Actors Must Own AI Rights, Say Stars
19 Feb
Summary
- Stars urge actors to trademark their likeness and voice.
- AI could lead to new award categories in film.
- Younger generations must ethically integrate AI.

Actors Matthew McConaughey and Timothée Chalamet are advising their peers and younger creatives to proactively address the integration of artificial intelligence into the entertainment industry. Speaking at a town hall event, McConaughey stressed the importance of owning one's intellectual property, such as voice and likeness, through measures like trademarking.
McConaughey illustrated potential future scenarios where AI could be used to insert actors into projects virtually, emphasizing the need for consent and compensation. He speculated that AI might even necessitate the creation of new award categories within the film industry, posing questions about the future of acting and the blurring line between reality and digital representation.




