What is Mazda's new CX-5 campaign called?

Mazda's new CX-5 campaign is called "5 Sides of the CX-5."

What movie genres are featured in Mazda's CX-5 campaign?

The campaign features five movie genres: romance, action, sci-fi, musical, and horror.

Where can I watch Mazda's CX-5 short films?

Mazda's CX-5 short films are being distributed across digital video platforms like YouTube, TikTok, and Hulu, with consideration for theatrical release.

Home / Arts and Entertainment / Mazda Drives Into Film with CX-5 Genre Shorts

Mazda Drives Into Film with CX-5 Genre Shorts

31 Mar

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Summary

Mazda launches CX-5 SUV campaign using short films.
Films explore romance, action, sci-fi, musical, and horror genres.
Campaign aims to break through competitive SUV market.

Mazda Drives Into Film with CX-5 Genre Shorts

Mazda is venturing into the world of cinema to promote its CX-5 SUV with a unique campaign titled "5 Sides of the CX-5." This strategy involves releasing five short films, each inspired by a distinct movie genre: romance, action, sci-fi, musical, and horror.

Director Paul Hunter helmed the project, crafting compelling narratives where the CX-5 plays a pivotal role as the companion and enabler for the heroines. Mazda's Chief Marketing Officer, Brad Audet, explained that this approach was necessary to stand out in a highly competitive SUV category, aiming to capture the attention of their multi-dimensional target demographic.