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Mayer: Hollywood Missed Social Media Culture Shift
28 Sep
Summary
- Hollywood underestimated culture's shift to social media.
- Streaming rush was a necessary, pragmatic business decision.
- Too much content has diluted the specialness of films.
Kevin Mayer, former top Disney executive and current co-CEO of Candle Media, recently commented that Hollywood has "substantially" missed the dramatic cultural shift towards social media and influencers.
Mayer explained that while Hollywood historically led culture, platforms like YouTube and Meta now drive cultural trends, particularly for younger demographics. He believes this oversight has significantly disrupted the entertainment industry, alongside video games.
Reflecting on the streaming surge, Mayer defended the move as pragmatic, stating that delivery methods for content are not sacrosanct. He argued that studios should not dictate when audiences watch films, emphasizing flexibility in distribution models.
Mayer also suggested that an overabundance of content has diminished the impact of individual productions, leading to a market where "so much" product dampens the specialness of any one offering.
