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McConaughey Fights AI with "Alright, alright, alright"
15 Jan
Summary
- Matthew McConaughey is trademarking his famous catchphrase to prevent AI misuse.
- Eight trademark applications were approved to protect his voice and likeness.
- The actor aims to create a clear ownership perimeter for AI-generated content.
Matthew McConaughey has taken proactive steps to safeguard his digital identity against unauthorized artificial intelligence applications. He has successfully trademarked his renowned catchphrase, "Alright, alright, alright," a phrase first heard over 30 years ago in the 1993 film Dazed and Confused. This initiative is part of a broader effort, with eight separate trademark applications approved by the U.S. Patent and Trademark Office.
These approvals are specifically aimed at preventing AI programs and users from replicating McConaughey's voice or likeness without his explicit permission. The approved trademarks include audio clips of him saying his catchphrase and other notable quotes, as well as video snippets capturing his image. McConaughey stated his intention is to ensure that any use of his voice or image is with his approval and consent.
McConaughey's legal team views these trademarks as a crucial tool in the fight against AI misuse, providing a legal recourse against infringement. This proactive measure by the actor highlights a growing concern within Hollywood regarding the potential for AI to exploit celebrity likenesses, as seen in similar instances involving other prominent figures like Tom Hanks and Taylor Swift.
