How does Mattel foster potential in girls?

Mattel fosters potential in girls through its iconic brands like Barbie, encouraging imaginative play and representation.

What initiatives does Mattel have for employees?

Mattel offers a supportive workplace with benefits like unlimited PTO, paid parental leave, and on-site childcare, achieving 100 percent pay parity.

What is The Barbie Dream Gap Project?

The Barbie Dream Gap Project is an initiative developed with UCLA to challenge gender stereotypes and help close the 'dream gap' for girls.

Home / Arts and Entertainment / Mattel Empowers Girls: Beyond Playtime Dreams

Mattel Empowers Girls: Beyond Playtime Dreams

10 Mar

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Summary

Mattel fosters limitless potential in girls through iconic brands like Barbie.
The company champions a diverse and supportive workplace for female employees.
Mattel's initiatives promote diversity and close the gender dream gap.

Mattel Empowers Girls: Beyond Playtime Dreams

Mattel's enduring brands, including Barbie, have long aimed to instill limitless potential in young girls. Jamie Cygielman, Head of Dolls, reflects on her personal journey with Barbie, highlighting the power of imaginative play. She now leads the creation of next-generation dolls, ensuring brands evolve for contemporary audiences. Mattel, founded in 1945, cultivates purposeful play across its diverse portfolio, from Hot Wheels to American Girl.

The company has been recognized as one of America's Greatest Workplaces for Women in 2026. Mattel's internal culture prioritizes collaboration, innovation, and authenticity, offering extensive family-friendly benefits. These include unlimited PTO, paid parental leave, and on-site childcare, enabling employees to thrive. Achieving 100 percent pay parity, Mattel embraces diversity globally across its over 35 offices.