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Maluma's Hot Wheels Love: A Family Legacy
28 Aug
Summary
- Maluma partnered with Hot Wheels for their Challenge Accepted campaign.
- He co-designed a Toyota Land Cruiser Hot Wheels car.
- Maluma looks forward to sharing Hot Wheels with his children.
Singer Maluma is celebrating a new chapter with Hot Wheels, announcing a partnership for their Challenge Accepted campaign. He expressed his deep, lifelong connection to the toy cars, recalling how they were a cherished, yet hard-to-obtain, part of his childhood in Colombia.
Maluma recently co-designed his first Hot Wheels car, choosing a Toyota Land Cruiser. He explained this selection reflects his current priorities: family and safe travel, moving away from a focus on speed. The singer, expecting his second child, a boy, with girlfriend Susana Gomez, shared his anticipation for the new arrival.
He highlighted his daughter Paris's love for Hot Wheels, noting her preference for the toys over screens. Maluma eagerly anticipates sharing similar activities with his new baby boy, emphasizing the joy these shared experiences will bring. Fans can pre-order his Hot Wheels car starting August 28, 2026.
