Maluma Elevates Katherine Florez to General Manager

Maluma has officially announced his new management team, with Katherine Florez stepping into the role of general manager. Florez, who has been with the artist since 2022, will now lead the brand management and creative direction. She expressed gratitude for the journey and her personal and professional growth in this new capacity. The team expansion also welcomes Enrique Narciso as business manager. WME has been engaged to handle booking and brand partnerships for the Colombian star. This strategic move occurred after Maluma's successful album release strategy for 'Loco X Volver' in his native Medellín. Recently, under this new management, Maluma attended the 2026 Met Gala and performed on The Tonight Show Starring Jimmy Fallon.