Home / Arts and Entertainment / Mallika Dua Backs Kriti Sanon Amid Ad Row
Mallika Dua Backs Kriti Sanon Amid Ad Row
28 Aug
Summary
- Mallika Dua posted a photo in a saree, supporting Kriti Sanon.
- Kriti Sanon faced criticism for a Raksha Bandhan ad for Giva Jewellery.
- Sanon defended her outfit choice and the concept of tying Rakhi to pets.
Mallika Dua has publicly supported Kriti Sanon following criticism of Sanon's recent Giva Jewellery advertisement released in anticipation of Raksha Bandhan in 2026. Dua shared images of herself in a modern saree, declaring it an appreciation post for Sanon and humorously noting the jewelry was not from the brand. The Giva campaign faced backlash for its concept, which included Sanon tying a Rakhi to her pet, and for Sanon's chosen outfit.
Sanon had previously addressed the controversy, defending the inclusion of pets in Raksha Bandhan celebrations and asserting that a woman's respect for tradition is not dictated by her attire. She emphasized the emotional significance of the bond and family ties over superficial judgments about clothing. The Giva Jewellery advertisement was subsequently removed, and the brand issued an apology for the advertisement.
The exchange highlights ongoing discussions about women's clothing choices in relation to cultural traditions and public perception.
