What is Maggie Gyllenhaal's role with Eton?

Maggie Gyllenhaal has been named as the first female brand ambassador for the legacy menswear brand Eton.

How does Gyllenhaal's collaboration with Eton reflect changes in the menswear industry?

Gyllenhaal's involvement with Eton signals a significant change in the menswear landscape, as the brand seeks to redefine its offerings and appeal to a broader audience.

What unique qualities does Gyllenhaal bring to the Eton brand?

According to Eton, Gyllenhaal "embodies everything we admire: intellect and an instinctive sense of style," and she is described as bringing a "rare energy" to the set that is "thoughtful, collaborative and unmistakably hers."

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Maggie Gyllenhaal Redefines Menswear as Eton's First Female Brand Ambassador

6 Oct, 2025

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Summary

Maggie Gyllenhaal named as Eton's first female brand ambassador
Gyllenhaal wears a variety of menswear styles, from formal to casual
Campaign highlights Gyllenhaal's "thoughtful, collaborative and unmistakably hers" approach

In a significant move, legacy menswear brand Eton has named acclaimed actress and filmmaker Maggie Gyllenhaal as its first-ever female brand ambassador. The 47-year-old talent, known for her roles in films like Secretary and The Dark Knight, as well as her directorial debut The Lost Daughter, is set to reframe the Swedish brand famous for its refined shirting.

Gyllenhaal's collaboration with Eton, captured in a campaign shot by acclaimed lensman Gray Sorrenti, showcases her versatility in wearing a variety of menswear styles. From a crisp white button-down and a tie to a more casual striped version paired with jeans, Gyllenhaal effortlessly embodies the brand's shift towards "deeper cultural resonance, individuality, and relevance."