Madison Bailey Stars in Journeys' New Campaign

Actress Madison Bailey is featured in the latest "Turn It Up" back-to-school advertising campaign for Journeys. She stars alongside other notable young talents, including Anna Cathcart and Sky Brown, in this initiative that champions experimentation and the journey of self-discovery.

The campaign's core message encourages young people to embrace their authentic selves and creativity, especially through their fashion choices. Journeys aims to support this by offering a wide array of shoe styles, helping consumers navigate the back-to-school season and beyond. The brand's CMO highlighted the desire to create a space where youth can "tune out the noise" and define their own identities.

Bailey shared insights into her personal style evolution, noting how growing up with seven siblings influenced her early adoption of self-styling. She often found inspiration in her older siblings' hand-me-downs, learning to craft her own distinct look. This personal journey mirrors the campaign's theme of individuality.

Furthermore, Bailey reflected on her significant role as Kiara Carrera in the upcoming final season of Netflix's Outer Banks, set to premiere on August 20, 2026. She described the show's conclusion as a "unique graduation" and a very special era of her life coming to an end. Bailey began her acting career with smaller roles before her breakout performance as Kiara in 2020.