What is the 3D Mixed-Reality experience for 'Thamma'?

The 3D Mixed-Reality experience for 'Thamma' allows fans to explore the supernatural universe of the film, interact with its characters, and engage with cinematic moments through their smartphones.

Who are the stars of 'Thamma'?

The supernatural thriller 'Thamma' stars Ayushmann Khurrana and Rashmika Mandanna in the lead roles.

How is Maddock Films collaborating with Flam for the 'Thamma' promotion?

Maddock Films has partnered with AI startup Flam to bring India's first 3D Mixed-Reality experience to the promotion of 'Thamma', transforming conventional film marketing into an interactive, story-driven engagement.

Home / Arts and Entertainment / Maddock Films Brings India's First 3D Mixed-Reality Experience to 'Thamma'

Maddock Films Brings India's First 3D Mixed-Reality Experience to 'Thamma'

24 Oct

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Summary

Supernatural thriller 'Thamma' to feature India's first 3D Mixed-Reality experience
Collaboration between Maddock Films and AI startup Flam
Fans can explore the film's supernatural universe through their smartphones

Maddock Films Brings India's First 3D Mixed-Reality Experience to 'Thamma'

Maddock Films' latest supernatural thriller 'Thamma', starring Ayushmann Khurrana and Rashmika Mandanna, is poised to captivate audiences with a groundbreaking cinematic experience. In a collaboration with AI infrastructure startup Flam, the film will introduce India's first 3D Mixed-Reality (MR) experience, transforming conventional film promotions into an interactive, story-driven engagement.

Fans can now delve into the dark and mysterious universe of 'Thamma' by simply scanning movie posters, merchandise, or digital creatives. The MR experience allows users to explore the supernatural elements of the film, interact with its enigmatic characters, and engage with cinematic moments, all through their smartphones. This innovative approach aims to merge storytelling with audience engagement, creating an immersive experience that goes beyond passive viewing.