Maddock Films Brings India's First 3D Mixed-Reality Experience to 'Thamma'

Maddock Films' latest supernatural thriller 'Thamma', starring Ayushmann Khurrana and Rashmika Mandanna, is poised to captivate audiences with a groundbreaking cinematic experience. In a collaboration with AI infrastructure startup Flam, the film will introduce India's first 3D Mixed-Reality (MR) experience, transforming conventional film promotions into an interactive, story-driven engagement.

Fans can now delve into the dark and mysterious universe of 'Thamma' by simply scanning movie posters, merchandise, or digital creatives. The MR experience allows users to explore the supernatural elements of the film, interact with its enigmatic characters, and engage with cinematic moments, all through their smartphones. This innovative approach aims to merge storytelling with audience engagement, creating an immersive experience that goes beyond passive viewing.

According to Karthik K Raman, Chief Marketing Officer at Flam, "Entertainment marketing is evolving from static visuals into fully interactive worlds. With 'Thamma', our goal was to merge storytelling with audience engagement, creating experiences that audiences don't just watch, but step inside. This collaboration reimagines cinema promotion, turning everyday touchpoints into a gateway to the film's supernatural universe."