Maddock Films Unveils 7-Film Horror-Comedy Expansion Plan

In November 2025, producer Dinesh Vijan of Maddock Films unveiled an ambitious long-term plan to expand the studio's horror-comedy universe. Maddock announced it will release seven new horror-comedy films over the next five years, reinforcing its commitment to building sustainable, franchise-led intellectual properties (IPs).

Speaking at the event, Vijan explained that audience-friendly universes grow best when carefully paced, with the "sweet spot" being three to four films over a few years. He stressed that Maddock is focused on nurturing franchises that endure rather than chasing short-lived industry trends. Despite some recent big-ticket films underperforming, Maddock's culturally rooted stories have consistently resonated with audiences, which Vijan credited to the studio's choice of "bold, distinctive narratives" and its focus on drawing from India's cultural depth.

Vijan also highlighted AI as a major disruptor in filmmaking, predicting that rapid advancements in photorealistic imagery and cost-efficient VFX will transform production economics within the next 18 to 24 months. While these innovations promise higher-quality films and wider reach, they also mean that "every storyteller will be able to create," intensifying the competition for audience attention.