Home / Arts and Entertainment / Arab Writers Unite: Mad Solutions & Irth Forge Content Alliance
Arab Writers Unite: Mad Solutions & Irth Forge Content Alliance
5 Sep
Summary
- Mad Solutions and Irth partner to boost Arab world content.
- Partnership aims to develop film, TV, and entertainment projects.
- Collaboration targets regional and international markets.
- Irth supports writers, Mad Solutions provides global reach.
- Projects from the partnership will be announced soon.
At the Venice Film Festival, Pan-Arab distributor Mad Solutions and the Irth platform revealed a strategic partnership to amplify quality content from the Arab world. This collaboration is set to jointly develop, package, and support film, television, and other entertainment projects originating from the region for global distribution.
The Irth platform, which officially launched during the 2025 Red Sea International Film Festival, brings together writers from across the Arab nations. It provides a crucial space for collaborative development and idea refinement.
Mad Solutions, a Cairo-based entity established in 2010, brings its extensive network and expertise in international sales and distribution. This partnership is a key part of Mad's expansion strategy, integrating Irth's creative infrastructure and diverse writer network.
This alliance is developing a pipeline of original Arabic projects, including talent-driven initiatives and consultancy assignments. The initial projects born from this venture are slated for future announcement. Mad Solutions is also making a notable presence at Venice this year with two film screenings and will present its annual award at the Final Cut in Venice platform.
