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Macy's Parade Shatters Viewership Records
29 Nov
Summary
- Macy's Thanksgiving Day Parade viewership reached 34.3 million.
- This year's parade saw an 8% increase in total viewers from 2024.
- NBCUniversal reported significant gains across all viewer demographics.
This year's Macy's Thanksgiving Day Parade achieved unprecedented viewership, drawing 34.3 million viewers to NBC and Peacock. The preliminary numbers indicate an 8% surge in total viewers compared to the previous year, continuing a trend of audience growth. This impressive figure underscores the parade's status as a major cultural event.
The broadcaster reported significant engagement gains, with a notable 13% increase in the key 18-49 demographic and a 20% rise in viewers under 25. These statistics reflect the event's broad appeal across diverse age groups and viewing preferences, reinforcing its success in attracting and retaining audiences.
NBCUniversal celebrated the record-breaking numbers, emphasizing the parade's role in commencing the holiday season. The National Dog Show also saw an uptick in viewership, attracting 12.8 million viewers. Both events highlight the power of live, special programming during holiday periods.
