Home / Arts and Entertainment / Eat the GOAT: Luda's Fiery Collab with Frank's RedHot
Eat the GOAT: Luda's Fiery Collab with Frank's RedHot
2 Feb
Summary
- Ludacris partners with Frank's RedHot for the 'Eat the GOAT' campaign.
- The campaign features Ludacris hosting a Super Bowl-themed house party.
- Luda's long-standing affinity for hot sauce is highlighted in the ad.
Ludacris has officially partnered with Frank's RedHot to launch the brand's "Eat the GOAT" campaign. The Atlanta rapper is featured in the advertisements, which depict him hosting an extravagant Super Bowl-themed house party.
This festive gathering is filled with ample food and celebrated guests, including Chingy and Shawnna. The atmosphere is enhanced by DJ Infamous on the turntables, playing Ludacris' popular hits. A notable element of the campaign is a rapping goat, adding a unique and humorous touch.
Ludacris expressed his enthusiasm for the collaboration, noting the "timeless flavor" and "timeless flow" shared with Frank's RedHot. He mentioned his long-standing appreciation for hot sauce, referencing a lyric from his 2006 album "Release Therapy." This partnership celebrates their shared "GOAT" status.
Tabata Gomez, CMO of McCormick & Company, Inc., emphasized Frank's RedHot's role as a "flavor anthem" that unites people. She stated the company is thrilled to partner with Ludacris to elevate the flavor experience and encourage fans to "Eat The GOAT."
