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Viewer Fury Over 'Ridiculous' Love Island Habit
29 Jan
Summary
- Islander Belle's frequent use of 'it's giving' annoys viewers.
- Fans threaten Ofcom complaints over the repetitive catchphrase.
- Belle's conversational skills impress some despite the phrase overuse.

Viewers of Love Island: All Stars have voiced strong disapproval over contestant Belle Hassan's persistent use of the phrase "it's giving." This has led to widespread annoyance, with some fans even contemplating Ofcom complaints due to the repetitive nature of the expression.
Despite the criticism surrounding her catchphrase, Belle has also demonstrated a surprising level of articulacy. In conversations with fellow islanders, she has been noted for her well-spoken demeanor and ability to clearly express her points, leaving some, like Shaq, visibly impressed. This contrast highlights a divide among viewers regarding her communication style on the show.
The frequent use of "it's giving" by Belle, alongside other contestants' attempts at catchphrases, has led to a general sentiment of irritation. Some viewers feel the islanders are trying too hard to coin a memorable phrase for the season, contributing to the overall "ick" factor they experience while watching.




