Home / Arts and Entertainment / Viral 'Big Michael' Character Takes Music World By Storm
Viral 'Big Michael' Character Takes Music World By Storm
14 Nov
Summary
- Looze Cannon's viral Michael Jackson-inspired character topped music charts.
- The character, 'Big Michael,' earned Cannon a performance with G Herbo.
- Cannon aims to prove his music career is more than a viral trend.
Looze Cannon's viral "Big Michael" character, inspired by Michael Jackson, has rapidly gained online traction and topped the iTunes Hip-Hop/Rap chart. This persona, developed using an AI face filter on livestreams, unexpectedly led to a major performance opportunity.
Cannon was invited to join G Herbo on stage at Chicago's United Center, an event he described as the biggest moment of his life and the largest crowd he had ever performed for. This experience highlighted the rapid ascent of his viral creation.
Despite the success, Cannon faces skepticism, with some labeling his rise as a mere viral gimmick. However, he insists his multifaceted characters and content are designed to draw attention to his serious musical aspirations and extensive back catalog.
As an independent artist, Cannon has been selling music directly to fans for years. The success of "Big Michael Michael," officially released on October 24, has significantly boosted streams for his older songs, demonstrating a growing interest in his complete body of work. He is now planning a new project to further showcase his artistry beyond social media content.
