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Looksmaxxing Enters Dictionary: A Win for Men?
17 Sep
Summary
- Merriam-Webster added 'looksmaxxing' to its dictionary.
- The term refers to extreme measures for physical attractiveness.
- Influencer Clavicular calls the addition a positive step.

Merriam-Webster recently announced the addition of numerous words, including internet slang, to its prestigious dictionary. Among these new entries is 'looksmaxxing,' defined as the practice of taking sometimes extreme or dangerous measures to enhance physical attractiveness. This inclusion has been lauded by prominent 'looksmaxxing' influencer Braden Eric Peters, known online as Clavicular.
In an interview, Peters expressed excitement, stating that the dictionary's recognition of the term signifies the movement's impact on popular culture. He views 'looksmaxxing' as a positive concept for young men, with its widespread adoption serving as a vehicle for its message. Merriam-Webster cited widespread and meaningful use as criteria for new additions, reflecting current societal language trends.
Peters' influence extends beyond online discussions, as indicated by his recent nomination for Streamer of the Year by Ludwig Ahgren, who noted Peters' significant cultural impact. Peters himself has asserted his substantial influence on culture, despite not streaming frequently. Furthermore, Elon Musk was recently observed using a related term, 'benchmarkmaxxing,' further underscoring the growing cultural footprint of these concepts.