Home / Arts and Entertainment / Hollywood's New Global Sales Hub: London Beckons
Hollywood's New Global Sales Hub: London Beckons
23 Feb
Summary
- London TV Screenings in February is now a key event for studios.
- Global buyers attend London for efficient deal-making opportunities.
- Studios leverage the event to showcase new series and catalog content.
The London TV Screenings (LTVS) in February has solidified its position as a vital event in the global TV distribution landscape. Hollywood studios now view this gathering as a strategic necessity, strategically placed before the LA Screenings and MIPCOM. This mid-winter market allows distributors to engage buyers early in the year, establishing sales momentum.
The event attracts a diverse international clientele, including significant representation from the UK, Europe, Australia, and increasingly, buyers from Asia and North America. This concentration of global acquisition executives makes LTVS an efficient platform for studios seeking to close deals. The evolving commissioning cycle means content is produced year-round, necessitating a similar flexibility in sales strategies.
Studios are presenting a mix of upcoming series, unscripted formats, and catalog titles, adapting to current market demands. Content such as "The Five-Star Weekend," "Prisoner," and "Ted: The Animated Series" are being highlighted. Classic series like "The Big Bang Theory" and "Friends," as well as remastered shows like "Third Watch," are also resonating with buyers, underscoring the enduring appeal of established intellectual property in a post-Peak TV era.
