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Banijay & All3Media Unite for London TV Screenings
15 Oct
Summary
- Banijay and All3Media have merged their sales arms.
- New group will showcase 265,000 hours of content.
- Screenings are set for Wednesday, February 24, 2027.
The London TV Screenings have unveiled their schedule, notably featuring the newly merged sales arm of Banijay and All3Media. This significant consolidation brings together two major players, with their combined catalog boasting an impressive 265,000 hours of content to be showcased in London on Wednesday, February 24, 2027.
The event, now organized by Banijay, Fremantle, and ITV Studios, highlights London's enduring importance in the global content calendar. Banijay and ITV Studios are scheduled for events on February 24, 2027, with Fremantle hosting theirs the following day. Other distributors like Studiocanal, Sony, Mediawan Rights, Beta Film, and Keshet International have also set dates, indicating strong industry participation.
Organizers anticipate a successful week of discovery and deal-making, emphasizing continuous growth since the screenings' inception. This fixture is crucial for connecting international buyers and distributors, reinforcing the UK's status as a key center for content distribution. The screenings coincide with the BBC Studios Showcase, while MIP London concludes its run.
