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NBCU TV Sales Exec Lizzie Avery Dies at 54
23 Dec, 2025
Summary
- Lizzie Avery, a long-serving NBCUniversal executive, has died at age 54.
- She spent nearly 24 years at NBCUniversal, rising to SVP & EMEA Lead Sales Liaison.
- Colleagues remember her leadership, energy, warmth, and professionalism.
Lizzie Avery, a pivotal figure in NBCUniversal's international TV sales, has died at the age of 54. Her unexpected passing earlier this month has sent ripples of sadness through the industry.
Avery's nearly 24-year tenure at the Comcast-owned company saw her rise from sales administration to SVP & EMEA Lead Sales Liaison for TV distribution. For the last three years, she successfully managed a substantial regional sales team across EMEA. Her leadership was characterized by a unique blend of professionalism, confidence, warmth, and humor, making every interaction memorable.
Colleagues and peers, including former boss Don McGregor and industry leaders like Sue Deeks of the BBC and Katie Keenan of Sky, have shared heartfelt tributes. They uniformly praised her grace, strength, kindness, and the profound impact she had on colleagues and clients alike. Lizzie Avery is survived by her husband and two children, leaving behind a legacy of dedication and inspiration.
