Home / Arts and Entertainment / Lionsgate Elevates Jenefer Brown, Expands Live Experiences Globally
Lionsgate Elevates Jenefer Brown, Expands Live Experiences Globally
20 Oct
Summary
- Jenefer Brown promoted to President of Lionsgate's Global Products & Experiences
- The Hunger Games: On Stage begins previews in London's financial district
- Lionsgate partners with Roblox to empower creators and engage Gen Z/Alpha fans
In a major move, Lionsgate has elevated 11-year studio veteran Jenefer Brown to the role of President of Global Products & Experiences. This comes as the company is rapidly expanding its live entertainment and interactive offerings.
One of the key projects under Brown's leadership is the highly anticipated launch of The Hunger Games: On Stage, which is beginning previews this month in London's financial district. The play, starring John Malkovich as President Coriolanus Snow, is the result of a seven-year journey to bring the popular franchise to the stage.
Beyond the theatrical adaptation, Lionsgate is also making strides in the digital realm. The studio has recently partnered with Roblox to bring its popular IP, including Twilight, Saw, and Now You See Me, to the metaverse. This allows fans, particularly Gen Z and Gen Alpha, to engage with Lionsgate's content in new and immersive ways.
According to Brown, the company's focus on live experiences and interactive platforms is driven by the desire to meet fans where they are and anticipate their evolving preferences. By expanding beyond traditional movies and TV, Lionsgate aims to create an "always-on ecosystem" for its passionate fan base.
