Home / Arts and Entertainment / Lionsgate Media Relations Star Expands Role
Lionsgate Media Relations Star Expands Role
10 Apr
Summary
- Executive communications and media relations responsibilities have grown.
- The role spans film, TV, and new media initiatives.
- Previous experience includes WME and CBS Films.
Laurel Pecchia's responsibilities at Lionsgate have significantly broadened, now encompassing corporate media relations, executive communications, and employee engagement strategies.
Her new role involves preparing materials for quarterly Board of Directors presentations and earnings calls, reflecting an increased strategic importance. Chief Communications Officer Peter Wilkes lauded her talent and versatility.
Pecchia's work now extends across Lionsgate's motion picture and television divisions, managing communications for a vast library of over 20,000 titles. She also oversees communications for AI, live and location-based entertainment, digital media, and talent management initiatives.
Originally joining Lionsgate in 2022 as vice president of corporate communications, Pecchia's prior experience includes media relations at WME and publicity at CBS Films. This background equips her to handle the studio's diverse communication needs.
Looking ahead, Lionsgate's film slate includes "Michael," "Mutiny," and "The Hunger Games: Sunrise on the Reaping." Television projects include "The Studio" on Apple TV, "The Hunting Wives" on Netflix, and the "Power" franchise on Starz.
