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Line of Fire: Ratings Soar for NBC Premiere

1 Oct

Summary

New crime drama 'Line of Fire' debuted strongly on NBC.
Show achieved best three-day DVR lift for an NBC drama premiere since 2022.
Audience retention from lead-in show was higher than previous dramas.

The new NBC crime family drama, "Line of Fire," has premiered to impressive viewership numbers, drawing 8.6 million viewers across its initial broadcasts and encores. This debut represents a substantial 48% increase in viewership for its Monday 10 p.m. timeslot compared to the previous year. The series secured the strongest three-day DVR lift for any NBC drama premiere since "Quantum Leap" in 2022, according to Nielsen data.

"Line of Fire" demonstrated remarkable audience retention, holding onto a higher percentage of "The Voice" viewers than previous dramas in the same slot. The momentum continued into its second episode, with a significant 47% increase in the 18-49 demographic from the premiere, likely boosted by a cliffhanger twist. This success contributes to an overall 10% increase in total viewership and an 11% rise in the 18-49 demo for NBC's Monday lineup.

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